After many years of blogging, and consistent with my desire to move toward retirement, we have ended the Insights blog. Thanks to Doug Bedell for his years of blog support.

Expect to be Writing and Diagramming on Tablets

Posted on January 26, 2012
Filed Under Business, Communication, Technology, The Writing Life | Leave a Comment

Apple’s education event in New York City this month had striking implications, not only for high school and college students and their teachers, but for technical writers as well. That’s how we see it anyway.

Written and graphic communication and learning, it’s clear, are going to become increasingly tablet-based, especially iPad-based. To glean the possibilities, we invite you to watch the video on iPad learning that Apple has posted on its website. You’ll be wowed by the fluidity and currency that can be added to texts and illustrations by formatting them as idocuments. (You’ll need to use Apple’s Safari browser, though, it’s the only one the presentation plays on.)
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Procedure Writing for the ‘Masses’

Posted on January 9, 2012
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On ffeathers, one of the technical writing blogs we visit, a question’s been raised about whether comments should be allowed on documentation pages, from, we presume, just about anyone in an organization, and maybe customers, too. Sarah Maddox, who presides over ffeathers, is a technical writer for Atlassian, an Australian software company.

So here we have another example of the web’s ability to promote an international discussion. The question of who might have access to documentation these days becomes wider than when paper, or a personal computer file, was the medium of expression. Atlassian produces its product documentation on a wikki – it happens to produce Confluence, one of the leading wikki software packages.
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People at Work on Challenging Tasks, For Free

Posted on December 30, 2011
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How many people does it take to get a job done smartly and efficiently? Well, that depends on the job, the method applied to doing it and what’s available as an affordable level of pay or other compensation.

But suppose you have a truly massive job, like digitalizing all the world’s books. And your computers can’t recognize all the words on older, faded pages? There’s not enough affordable people power available for doing an epic piecework job like that, are there?
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Writing to a ‘Cloud’

Posted on December 12, 2011
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We’ve been accused occasionally of writing on a cloud, but writing to a cloud is something new in the annals of technical writing. The term refers, of course, to writing to an offsite server that functions as a supposedly eternal storage hub and allows ready access from anywhere to you and your colleagues or clients.

The “Cherryleaf” blog, like many other web-based scribal centers, notes that, “There are a number of reasons why a Technical Author might want to use a cloud-based application.”They’re “inexpensive, allow new authors to get integrated quickly, facilitate collaborative authoring and allow for third-party groups to log in and make minor edits.”
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Healthcare Costs Getting a Technology Monitor

Posted on December 1, 2011
Filed Under Business, Technology | 1 Comment

Now there’s even an Occupy Healthcare, for a good reason actually. U.S. health care costs have been in an unaccountable mire. That becomes increasingly evident, among other ways, as employers raise employee-paid deductibles on their health insurance plans, or shuck off coverage that’s been part of retirement packages. More and more people are getting hit with unexpected health care bills, and they’re upset.

So why can’t we even tell what the mean for health care pricing is in a given area? Good question, and it’s one that technology can help with, when it’s permitted to. MIT’s Technology Review has an article on Castlight Health in San Francisco, under an appropriate title, “Exposing the Cost of Health Care.” As its name suggests, Castlight (founded in 2008) is attempting to “cast light on the actual costs of medical care, so that people can make informed decisions.” Imagine that. Where else in the economy does consumer ignorance have such a presence, or is even permitted to exist?
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Freakonomics: Insights For Our Times

Posted on November 23, 2011
Filed Under Communication | Leave a Comment

Encore’s Dennis Owen is a fan of Freakonomics podcasts, web broadcasts of insights from Stephen J. Dubner and Stephen D. Levitt, the authors of the best-selling book of the same name. “I like the range of things they address and the human behavior aspects of their programs/topics,” he explains.

That’s like Dennis. He has a wide-ranging curiosity and enthusiasm for engaging quirkiness and offbeat creativity, the kind of insights you find in abundance on the Dubner/Levitt Freakonomics blog. For example, they use the vagaries of football to examine the question, “Is Momentum a Myth?” On the Freakomics site, they have a podcast video devoted to the subject that concludes: “The truth is that you’re bound to get a wild 32-point-comeback once in a while, just as you’re bound to get a streak of 10 or 12 heads too. But just as the physical world cannot escape gravity, the statistical world cannot escape what’s called ‘regression to the mean.’ Those wild streaks, as fun as they were, have very little bearing on what happens next.”
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Hearing and Experiencing

Posted on November 11, 2011
Filed Under Technology | Leave a Comment

Two people I’m close to, my wife and Dennis Owen, my colleague here at Encore, now have hearing aids and today’s high-tech models, though expensive, seem capable of rendering sounds pretty well.

Like any serious technology, though, hearing aids aren’t to be trifled with. Possibly for that reason, the Best Buy stores recently removed a “hearing amplification device” (it looks like an earpiece hearing aid) from their website after only a month of sales and unhappy feedback from the audiology community. (Best Buy isn’t saying what prompted its move, the American Academy of Audiology advises.)

In any event, in surfing for information on hearing challenges and aids, I’ve come upon “Emma’s Story,” a page on a UK website on labyrinthitis, an inner ear infection. The writer describes it as an illness “where you ‘look fine,'” when you aren’t fine.
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A Halloween Diversion – For Next Year

Posted on October 27, 2011
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Put this aside for Halloween – next year’s Halloween. Because if you’re going to observe Halloween as Shawn Thorsson does in Petaluma, CA, it takes a full year to get ready.

This post is a bit of a spooked diversion, true. But we’re indebted to MAKE magazine for introducing us to Shawn, who evidently goes BIG into whatever interests him. As MAKE puts it, “This guy doesn’t make costumes and props, he creates something of a reality distortion field around him and his creations.”
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A Young Lady Shows Where We’re Headed – But Where?

Posted on October 20, 2011
Filed Under Technology | Leave a Comment

We’re not at all inclined to write about baby pictures – usually. But take a look at this remarkable, really, video on Mashable under the heading “A Magazine is an iPad That Does Not Work.” It shows a baby girl playfully fingering an iPad screen and making it (the content) move, and then having a frustrating time trying to make the pages of a paper magazine behave in the same way. Note how much she enjoys the one over the other.

What a revelation! Is this how kids will be expecting content to behave in the future? Probably so, and what does that augur for the fate of media as we know it? We don’t really want to contemplate that, because we don’t know yet how to do so. Lance Ulanoff, who provides the Mashable post, writes, “Isn’t it cute the way the baby keeps trying to touch, swipe and otherwise engage with the dead-tree magazine pages? Each tap might as well be a knife in traditional media’s heart.” And so it might!
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A Mac (and a Lisa) Helped Build TMI’s Safety Culture

Posted on October 9, 2011
Filed Under Communication, Technology, The Writing Life | Leave a Comment

Along with all the tributes to Steve Jobs, and a virtually inexpressible sadness at his passing, comes a memory of the first Macintosh I encountered, and quickly came to love. At the time I worked at the Three Mile Island Nuclear Station, where I was the post-accident communication manager. That was not long after Apple Computer introduced the Mac early in 1984.

We were preparing to defuel the damaged reactor core and to restart the undamaged companion reactor. Permeating all the activity at TMI in those days was a renewed commitment to quality, to absorbing the lessons of the Unit 2 accident and building a strong safety culture. Employee communication was important to that end, and helping to improve communication was the Mac’s role.
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